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Wednesday, November 14, 2007

NDTV to launch Hindi general entertainment channel

Television broadcaster NDTV Ltd said on Wednesday it plans to launch its Hindi general entertainment channel, NDTV Imagine, in January 2008.

NDTV Imagine would have a line-up of programming that includes family soaps, period dramas and music-based shows.

"The launch of this new channel is our next big leap towards our stated objective of becoming a global media power house," Prannoy Roy, chairman of NDTV, said in a statement.

NDTV Imagine Ltd, which would run the general entertainment channel, is housed under NDTV's wholly owned unit NDTV Networks Plc.

Other general entertainment channels that have been launched in India recently include INX Media Pvt Ltd's '9X' and UTV Software Communication Ltd's 'Bindass'.